Kentucky Derby signs new agency

image from Flickr

Churchill Downs picked the agency Cramer-Krasselt, New York to handle branding and promotion efforts for the Kentucky Derby. Being from Louisville originally, and having friends at agencies there, I'm sad to see the local shops lose their grip on the account. On the other hand, "The Derby" (as Louisvillians call it) has so much untapped brand equity that I'm somewhat surprised this move hasn't been made already.

Kentucky Derby Taps Cramer-Krasselt for Branding Effort (AdAge)

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